Privacy Policy

vernabowen.com respects the privacy of its Users. The terms and conditions of the vernabowen.com website (All Ways Inspired) Privacy Policy, are incorporated herein by reference.

Effective Date: April 20, 2022

Updated: September 27, 2023

Introduction to All Ways Inspired's Privacy Policy

All Ways Inspired has created this privacy statement in order to demonstrate our firm commitment to privacy.

Since 2010 All Ways Inspired has been helping people improve the quality of their lives, and we strive to deliver you the best possible experience through coaching, books, and other resources. Protecting the privacy and security of your personal information is a priority at All Ways Inspired, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interests of our customers and our businesses.

About this Policy

This Privacy Policy describes how All Ways Inspired collects, uses, and shares personal information of users that interact with All Ways Inspired™, which consists of websites owned, operated and managed by All Ways Inspired, including each website that links to this Privacy Policy. We will also outline the controls and choices you have around when and how you choose to share your personal data.

Changes to this Privacy Policy

All Ways Inspired has been changing lives for more than two decades and that means periodically, we will update this Privacy Policy. We reserve the right to change the provisions of this Policy at any time. We encourage you to review this site periodically and we will alert you when changes have been made by updating the Effective Date of the Policy. Your use of the websites constitutes consent to any changes in the Policy as in effect on the date of such use.

Data Collected

When you interact with our site(s), we collect two types of information: Personally Identifiable Information (PII) and Non-Personally Identifiable Information (NPII). The processing of personal data is governed by the Personal Information Protection and Electronics Documents Act (PIPEDA) personal data is defined as:

“Any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.”

All Ways Inspired complies with its obligations under PIPEDA by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorized access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

Our online e-newsletter(s) asks users to give us contact information including name, e-mail address, and other optional communication preferences such as topics of interest, products of interest, birth date and gender.

You may also provide Personal Information directly to us through interacting with special offers or free content; participating in surveys or contests; and requesting services or information. Your information may be used to provide you with the content or service requested, more information, or for other promotional and marketing purposes. You may opt-out of the use of your Personal Information for marketing purposes at any time by following the unsubscribe instructions provided in the e-mail you receive.

When creating a free user account, we ask users to create a username and password and to choose their time zone preferences.

To fulfill order requests, we collect contact information including name, billing address, shipping address, financial payment information, and names of live event attendees. We do not store your credit card data on any of our servers and are fully PCI compliant.

Our website includes customer testimonials and product reviews where we may post information with your consent.

We also collect some information automatically when you visit our website(s) or log into one of our platform(s). This includes IP address and other online identifiers. We also record the pages that you visit, products you interacted with and other information about your activity on the site(s).

Non-Personally Identifiable Information (“NPII”) data is collected by All Ways Inspired and ad technology partners and is used for retargeting. We, and/or one or more of our ad technology partners, may collect NPII from people who visit our website(s). This data is anonymous, and can include information such as web pages you’ve viewed, date and time of pageviews, domain type, location information associated with your IP address, and your interactions to an ad delivered by us or our ad technology partners. Our ad technology partners use different methods to collect this type of data, including cookies and web beacons (pixel tags or clear gifs).

Our Use of Data

All Ways Inspired may use your personal information to:

Provide products and services
Send requested product or service information
Send marketing communications through subscribed channels about news, products, offers and events
Send you emails, chats, or push notifications to otherwise respond to questions, concerns and customer support inquiries
Enable us to process orders for products and services from All Ways Inspired websites
Send email confirmations, receipts and other transactional emails related to orders from All Ways Inspired websites
Provide you with continuing access to your customer account on All Ways Inspired websites, including your order history and access to digital products and subscription services
Administer membership records
Contact you (where necessary) in relation to orders
Maintain our own accounts and records
Create demographic automatic decision-making profiles for our subscribers, members, and visitors to target our email alerts, website marketing, push notifications, banners, special offers
Personalize your experience using automated decision-making for products, services, personalized content, recommendations, and features
Improve the services we offer you, or the functionality of our site(s) and ensure technical functionality
Process your payment or prevent or detect fraud

Marketing All Ways Inspired Products and Services

We may use Personal Information to provide you with materials about offers, products, and Services that may be of interest, including new content or Services. We may provide you with these materials by phone, postal mail, or email, as permitted by applicable law. Such uses include:

To tailor content, advertisements, and offers
To notify you about offers, products, and services that may be of interest to you
To provide Services to you and our sponsors
For other purposes disclosed at the time that Individuals provide Personal Information, or
Otherwise with your consent

You may contact us at any time to opt-out of the use of your Personal Information for marketing purposes, as further described in this Privacy Policy.

Research and Development

We may use Personal Information to create nonidentifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our existing products and Services or develop new products and Services. From time to time, All Ways Inspired may perform research (online and offline) via surveys. We may engage third party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve Individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our Services, various types of communications, advertising campaigns, and/or promotional activities. If an Individual participates in a survey, the information given will be used along with that of other study participants. We may share anonymous Individual and aggregate data for research and analysis purposes.

Payment Data

Financial information that is collected is used to bill the user for products and services. We do not store credit card details nor do we share customer details with any 3rd parties in a manner that personally identifies the customer.

If you sign up for a membership, payment plan or purchase any of our paid subscription service, your credit or debit card information (such as card type and expiration date) and other financial data that we need to process your payment may be collected and stored by us and/or the payment processors with which we work. We may also collect some limited information, such as your postal code, mobile number, and details of your transaction history, all of which are necessary to provide the Service. In addition, the payment processors generally provide us with some limited information related to you, such as a unique token that enables you to make additional purchases using the information they’ve stored, and your card’s type, expiration date, and certain digits of your card number.

Legal basis for processing your personal data

“Processing shall be lawful only if and to the extent that at least one of the following applies:

appropriate notice has been provided to or made available to the data subject
the data subject has provided consent to the processing for the identified purposes
the personal data is necessary to perform a contract with the data subject
the personal data is necessary to comply with a legal obligation
the personal data is necessary to protect the vital interests of a natural person
the personal data is necessary for a public interest
the personal data is necessary to fulfil a legitimate interest of the controller or third party (provided that the interest is not overridden by the data subject's privacy interests and the data subject has not made use of his/her right to object)

Data Retention

We keep your personal data for no longer than reasonably necessary.

All Ways Inspired will retain purchase accounting records, tax, VAT and GST records for a minimum of 6 years as required by law. We will retain your information for as long as your account is active or as needed to provide you with services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Our data retention for physical product orders will not extend beyond 10 years, at which time your purchase data will be marked for permanent deletion and will no longer be accessible.

If you purchase a digital product, you will be asked to create a username and password to log into your customer account portal in order to access the product(s) purchased. Digital product purchases grant lifetime ownership and data will be retained in order to carry out our lifetime guarantee. If your digital product is not accessed within a 6-year period at any point in time, your account will be deemed inactive All inactive data will not be retained beyond 10 years at which time the data will be marked for permanent deletion.

When you register to receive emails from All Ways Inspired, your personal data is stored so that we can continue to send you relevant emails. You may opt out anytime by clicking the unsubscribe link in email.

All Ways Inspired retains non-personally identified data, including encrypted, anonymized and pseudonymized data for 10 years.

Third Party Websites and Services

All Ways Inspired may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the website(s). The data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Furthermore, any data that is processed by third parties will be processed within the terms of this privacy policy and in accordance with the Personal Information Protection and Electronics Document Act (PIPEDA).

We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, advertising, and marketing services.

Our website(s) includes social media features such as links to our Facebook, YouTube, and Instagram pages. Your interactions with these features are governed by the privacy policy of the company providing it. If authorized by you, we may also access profile and other information from services like Facebook. When you choose to join (or "like") one of our pages on a social networking site, the social networking site may provide us with certain information about you, including but not limited to your "likes.” Please see the privacy policy for the applicable social networking site to learn more about how these sites share your personal information.

We work with third party service providers, including but not limited to Google Analytics, to help us better understand how you use the All Ways Inspired websites. These third party service providers will place cookies on your computer to collect information, such as how you were referred to the All Ways Inspired website, how you navigate around the All Ways Inspired website, what you purchase and what traffic is driven by various marketing methods. This information will help us to better serve you and provide you with more personalized information and product offerings. We do not allow third party service providers to collect your credit card information, e-mail address or password information. These third party service providers may only use your personal information to perform services for us and may not share your personal information with anyone else, or use it for any other purpose, except on an aggregated, non-personally identifiable basis.

We may, on occasion, share Personal Information with our business partners with whom we may jointly offer products or services, or whose products or services we believe may be of interest to you. In such cases, our business partner’s name and Privacy Policy will appear, along with All Ways Inspired. You may opt-out at any time by following the unsubscribe instructions provided in the e-mail you receive or by contacting us or our partner as further described in each Privacy Policy.

All Ways Inspired may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Your Rights & Controlling Use of Your Data

You have the right to ask us not to use your personal information for direct marketing purposes. You also have the right to request a copy of the personal information that we hold about you and to have any inaccuracies rectified. Please note that, as permitted by law, we may charge a nominal fee for information requests and may require you to prove your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.

Please contact Customer Service to request the removal of your PII from our database or to no longer receive future communications.

Unless subject to an exemption under the PIPEDA, you have the following rights with respect to your personal data:
- The right to request a copy of your personal data which All Ways Inspired holds about you;
- The right to request that All Ways Inspired corrects any personal data if it is found to be inaccurate or out of date;
- The right to request your personal data is erased where it is no longer necessary for All Ways Inspired to retain such data;
- The right to withdraw your consent to the processing at any time
- The right to request that All Ways Inspired provide you with your personal data and where possible, to transmit that data directly to another data controller (where applicable)
- The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
- The right to object to the processing of personal data, (where applicable) only applies where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics
- The right to lodge a complaint with the Office of the Information Commissioner of Canada.

You can contact the Office of the Information Commissioner of Canada at 1-800-267-0441 (option 9) or via email general@oic-ci.gc.ca or at the Office of the Information Commissioner of Canada, 30 Victoria Street, Gatineau, QC K1A 1H3

Functionality of the Website(s)

To use all features and functions available on the website, you may be required to submit certain data. You may restrict your internet browser’s use of Cookies. For more information, please see the “Cookies” clause below.

Cookies are small text files that can store information. There are two types of cookies: session cookies and persistent cookies. Session cookies expire when you close your browser, and persistent cookies stay on your computer until you delete them. All Ways Inspired may use both session and persistent cookies to customize your web experience, analyze web traffic, and to improve our range of products and services. All Ways Inspired uses cookies and web beacons in the delivery of display advertisements to our website visitors and to our partner website visitors on various sites across the internet. All Ways Inspired has carefully chosen these cookies and has taken steps to ensure that your privacy is protected and respected at all times.

To disable the Google Analytics cookie and other third party web analytics service provider cookies, you can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete cookies at any time however, you may lose any information that enables you to access our website(s) more quickly and efficiently including, but not limited to, personalization settings.

Cookie Settings

Security

Data security is of great important to All Ways Inspired, and to protect your data, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure data collected via this website.

If you create an account with password access, you are responsible for keeping your password confidential. It is recommended your password use both upper-case and lower-case letters, inclusion of one or more numerical digits, and inclusion of special characters following general password strength recommendations across the internet.

It is recommended that you ensure that your internet browser is up to date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

All Ways Inspired strives to do our best to protect your personal data. However, transmission of information over the internet is done at your own risk. We cannot ensure the security of your data transmitted to our website(s).

General

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal, or unenforceable, that provision or part-provision will, to the extent required, be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.